Chapter 4: Revolutionizing the Travel Industry: Leveraging Artificial Intelligence for Personalized Offers and a Global Game-Changing Experience

This chapter examines the revolution in the travel industry through artificial intelligence (AI)-personalized offers of services for a global game-changing experience. This chapter further reviewed the power of personalization in the travel industry, leveraging AI for personalized travel services and offers, future of AI in travel industry, post trip personalization and engagements, its benefits and problems in the travel industry, privacy and ethical AI implementation. It also explored case studies and software used in travel and tourism industry. Content analysis and qualitative approach were used in reviewing the literature on AI and travel industry, technology acceptance model was used as a relevant theory, select and interviewed staff of Hotel, where data were gathered from them to back up the general findings of the study. Five themes were drafted on the topic for better understanding of how AI provides personalized offers. In ensuring the originality of this study, new trends in travellers’ personalized experiences are explored to give valuable insights into how AI renders personalized travel experiences to the travellers and as a marketing strategy that can be adopted as a revolution, novelty and innovative way that helps travel and hospitality business to stay ahead of competition in this changing travel landscape and market. In line with personalizing customers travel experience, this technology analyzes the traveller’s data to recommend customized services that interests and enhanced travellers’ experience in the form of smart booking, personalized itineraries, automated trip planning and automated multilingual assistance.