Chapter 15: Digital Transformation in Tourism and Hospitality: Towards Sustainable and Innovative Management

This chapter explores how tourism and hospitality businesses can effectively integrate digital technologies into their management strategies to achieve operational sustainability while enhancing long-term customer experiences. In an era where technology is revolutionizing business practices, it is crucial for these companies to adapt to remain competitive and address environmental sustainability challenges. The chapter examines the use of digital tools, such as property management systems, online booking platforms, and data analytics solutions, to streamline operations and personalize customer interactions. Additionally, it addresses the challenges associated with adopting these technologies, including costs and complexity, while highlighting opportunities for eco-friendly and efficient management practices. By focusing on how these digital strategies can support sustainability goals while striving for operational excellence, the chapter provides insights into the critical role of technology in long-term management. The successful integration of these technologies will enable companies in the sector to balance sustainable performance with competitiveness, paving the way for innovative and responsible business practices, as exemplified by the case of Marriott International.