Chapter 12: Employee Branding and SME Growth in India: Towards a US$5 Trillion Economy

This research examines how employee branding (EBR) strategies impact the growth of small and medium enterprises (SMEs) in the Indian economy, targeting the nation’s objective of reaching a US$5 trillion economy. This study analyzes the strategic importance of EBR to identify the main factors that drive growth and economic expansion in SMEs. This study utilized a qualitative approach to collect in-depth insights from SME leaders and human resources (HR) professionals through semi-structured interviews. The research participants were chosen using purposive sampling to ensure representation from various sectors within the SME domain. This study comprehensively examines EBR practices and their relationship with organizational growth. The initial findings highlight the importance of EBR for encouraging SME growth and emphasize the significance of fostering a positive workplace culture and implementing strategies to retain and engage talent. Participants asserted that effective EBR improves organizational performance and aids in recruiting and retaining highly skilled individuals, thereby assisting in the SME growth trajectory. The study results emphasize the significance of EBR and its consequences for Indian SMEs that want to contribute substantially to India’s economic development.