Chapter 10: The Evolution of Job Advertisements in the Era of Responsible Advertising

This study examines the transformation of job advertisements through the lens of responsible advertising, highlighting a shift towards ethical and socially responsible recruitment practices. The research aims to identify and propose key principles for integrating responsible advertising into job advertisement strategies, enhancing adherence to ethical guidelines. Through a scoping review of 114 articles, this study identifies five critical criteria for responsible advertising in job ads: inclusivity and accessibility, transparency and honesty, authentic cultural representation, ethical responsibility, and social and environmental sustainability. Findings indicate that incorporating these criteria can improve applicant engagement, build brand trust, and foster diversity in recruitment. The study concludes with recommendations for future research, emphasising the need for organisations to adopt these criteria to promote a more ethical, inclusive, and sustainable approach to recruitment.