Chapter 6: A Consideration and Overview of the Popular Religiosity Measures for and by Muslims in Business Research

This study identifies the most frequently used religiosity scales (RSs) and examines the rationale provided by researchers for using these scales, the applicability of these scales to Muslims, and their commonalities. A comprehensive literature review was utilized to collect and analyze data from the Journal of Islamic Marketing (JIMA), examining all articles published between its inception in January 2010 and June 2024. A total of 152 studies were found to specifically measure religiosity in a variety of ways. To illustrate and enhance our research findings, we employed VOSviewer version 1.6.20 software for data mapping. Our findings identified the six most popular RSs which authors use because they measure the intended dimensions relevant to their studies (study purpose), the scales are popular (popularity), they can be adapted for the Muslim context (adaptability), they are supported by references from the Quran and sunnah (evidence-based), and they have been validated and deemed reliable by previous research (validity and reliability). Additionally, the findings indicate some commonalities among the popular RSs despite their different origins, contexts, and structures. This study adds to the religiosity literature by offering a detailed overview of the most widely used RSs for Muslim samples, the reasons authors chose these scales, their relevance for Muslim samples, and the commonalities among the different scales.