Chapter 1: Brief History of Business and Its Sustainability
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Published:2021
Rishi Raj Sharma, Tanveer Kaur, Amanjot Singh Syan, 2021. "Brief History of Business and Its Sustainability", Sustainability Marketing: New Directions and Practices, Rishi Raj Sharma, Tanveer Kaur, Amanjot Singh Syan
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Globalization, technological advancement and increasing diversity have essentially put organizational challenges into hyper drive. After almost a full century, organizations have come to a point where they have realized that the ideologies and practices that worked before are just not enough in the present business scenario. With the traditional management, it is possible to comply with the business, market and legal regulations but for boosting the level of growth and innovation in organization, engagement of people to a whole new level is needed. The traditional top down approach is now a thing of the past. Success of an organization in today's business environment needs an inspiring and participatory management style.
