Chapter 9: Conclusion for the Magical Worlds in Which Customers Will Lead Artinatural Lives

In this brief chapter we introduce Artinatural environments and the lifestyles that might emerge in them.

First, let us briefly summarize what we shared in the book thus far. We introduced customer technology environments (CTEs), abstraction of Marketing Management, descriptions of the CTEs of virtual reality (VR), artificial reality (AR), mixed reality (MR), and internet of things (IoE), and of the enabling technologies of 5G, Edge computing, Service-Oriented Architecture, and Artificial Intelligence/machine learning. We also discussed Marketing in the context of each of the CTEs. In the context of customers using these CTEs, a few unique, key, and summary recommended tasks for Marketing Managers are as follows: