Chapter 12: Sustaining Communication Structures and Processes

There is a need to develop structures that enable communications to become part of the organizational process. The chapter therefore centers on team building approaches that develop a system of semantic communication that can help establish coherent communications processes. To assist this process, it explores a variety of models that are connected to this perceived need.

Most social communities suffer from pathologies, and they can both deal with them and develop sustainable viability if they develop abilities to locally and globally consciously intensify the knowledge associated with their superstructure (e.g., tasks) and substructure (e.g., issues), and develop their capacity for intelligence. They often maintain their pathologies unrecognized as they move through crises, and infrequently understand how to replace them with viability. Some are more concerned with phenomenal aspects of the community that relate to steering media like money (or profitability) and power. Few invest in seeking pathological diagnosis and strategies for improvement.