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Allison R. Johnson
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Book Chapter

What Does Brand Authenticity Mean? Causes and Consequences of Consumer Scrutiny toward a Brand Narrative

Series: Review of Marketing Research
Published: 05 May 2015
10.1108/S1548-643520150000012001
EISBN: 978-1-78441-931-8
ISBN: 978-1-78441-932-5
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Book Chapter

Identification and Attachment in Consumer-Brand Relationships

Series: Review of Marketing Research
Published: 05 May 2015
10.1108/S1548-643520150000012006
EISBN: 978-1-78441-931-8
ISBN: 978-1-78441-932-5
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Book Chapter

A Reappraisal of the Role of Emotion in Consumer Behavior

Series: Review of Marketing Research
Published: 30 September 2004
10.1108/S1548-6435(2004)0000001005
EISBN: 978-0-85724-723-0
ISBN: 978-0-76561-304-2
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