Book cover for Review of Marketing Research
Buy Print
Review of Marketing Research
Review of Marketing Research
Edited by
Naresh K. Malhotra
Naresh K. Malhotra
Search for other works by this author on:
This Site
PubMed
Google Scholar
Author and Other Information
Emerald Group Publishing Limited
Volume
1
DOI:
https://doi.org/10.1108/S1548-6435(2005)1
ISBN electronic:
978-0-85724-723-0
ISBN print:
978-0-76561-304-2
Series ISSN:
1548-6435
Publication date:
2004
Book Chapter

A Reappraisal of the Role of Emotion in Consumer Behavior

By
Allison R. Johnson;
Allison R. Johnson
Search for other works by this author on:
This Site
PubMed
Google Scholar
David W. Stewart
David W. Stewart
Search for other works by this author on:
This Site
PubMed
Google Scholar
Author and Other Information
Allison R. Johnson
David W. Stewart
© Emerald Group Publishing Limited
2005
Doi:
https://doi.org/10.1108/S1548-6435(2004)0000001005
  • Published:
    2004

First Page Preview

First page of A Reappraisal of the Role of Emotion in Consumer Behavior
© Emerald Group Publishing Limited
2005
This content is only available via PDF.
You do not currently have access to this chapter.
Don't already have an account? Register

Purchased this content as a guest? Enter your email address to restore access.

Please enter valid email address.
Email address must be 94 characters or fewer.
Pay-Per-View Access
$31.00