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Book Chapter

Prelims

Published: 21 October 2022
10.1108/978-1-80071-897-520221045
EISBN: 978-1-80071-897-5
ISBN: 978-1-80071-898-2
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Book Chapter

Introduction: Multi-Stakeholder Communication: Emerging Issues for Corporate Identity, Branding and Reputation

Published: 21 October 2022
10.1108/978-1-80071-897-520221003
EISBN: 978-1-80071-897-5
ISBN: 978-1-80071-898-2
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Book Chapter

Corporate Brand Communication in the Higher Education Sector

Published: 21 October 2022
10.1108/978-1-80071-897-520221004
EISBN: 978-1-80071-897-5
ISBN: 978-1-80071-898-2
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Book Chapter

References

Published: 21 October 2022
EISBN: 978-1-80071-897-5
ISBN: 978-1-80071-898-2
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Book Chapter

Assessing the Psychological Impact of the Pandemic Narrative in the Media on Hospitality Consumption Mood

Published: 21 October 2022
10.1108/978-1-80071-897-520221006
EISBN: 978-1-80071-897-5
ISBN: 978-1-80071-898-2
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Book Chapter

References

Published: 21 October 2022
EISBN: 978-1-80071-897-5
ISBN: 978-1-80071-898-2
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Book Chapter

Out-Group Reaction Towards Religiously Endorsed Products (RLPs) and Response of Brand Managers

Published: 21 October 2022
10.1108/978-1-80071-897-520221007
EISBN: 978-1-80071-897-5
ISBN: 978-1-80071-898-2
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Book Chapter

References

Published: 21 October 2022
EISBN: 978-1-80071-897-5
ISBN: 978-1-80071-898-2
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Book Chapter

Integrated Stakeholders' Communication Management in B2C Context

Published: 21 October 2022
10.1108/978-1-80071-897-520221008
EISBN: 978-1-80071-897-5
ISBN: 978-1-80071-898-2
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Book Chapter

References

Published: 21 October 2022
EISBN: 978-1-80071-897-5
ISBN: 978-1-80071-898-2
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Book Chapter

Islamic Branding: Examines the Concept of Religious Branding and How Beliefs Influence Brand Loyalty, Word-of-Mouth and Purchase Intention

Published: 21 October 2022
10.1108/978-1-80071-897-520221010
EISBN: 978-1-80071-897-5
ISBN: 978-1-80071-898-2
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Book Chapter

References

Published: 21 October 2022
EISBN: 978-1-80071-897-5
ISBN: 978-1-80071-898-2
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Book Chapter

The Importance of Social Media Opinion Leadership in Corporate Branding and Influencing Consumers' Behavioral Intentions

Published: 21 October 2022
10.1108/978-1-80071-897-520221012
EISBN: 978-1-80071-897-5
ISBN: 978-1-80071-898-2
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Book Chapter

References

Published: 21 October 2022
EISBN: 978-1-80071-897-5
ISBN: 978-1-80071-898-2
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Book Chapter

Digital Transformation and Corporate Branding: Opportunities and Challenges for Identity and Reputation Management

Published: 21 October 2022
10.1108/978-1-80071-897-520221014
EISBN: 978-1-80071-897-5
ISBN: 978-1-80071-898-2
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Book Chapter

References

Published: 21 October 2022
EISBN: 978-1-80071-897-5
ISBN: 978-1-80071-898-2
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Book Chapter

Examining the Influence of Corporate Identity on Corporate Reputation and Non-financial Brand Performance in the Context of Higher Education

Published: 21 October 2022
10.1108/978-1-80071-897-520221015
EISBN: 978-1-80071-897-5
ISBN: 978-1-80071-898-2
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Book Chapter

Bibliography

Published: 21 October 2022
EISBN: 978-1-80071-897-5
ISBN: 978-1-80071-898-2
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Book Chapter

Impact of Motivation, Technology and Social Interaction on Teaching Using Blended Learning

Published: 21 October 2022
10.1108/978-1-80071-897-520221017
EISBN: 978-1-80071-897-5
ISBN: 978-1-80071-898-2
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Book Chapter

References

Published: 21 October 2022
EISBN: 978-1-80071-897-5
ISBN: 978-1-80071-898-2
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