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Book Chapter

Introduction to Seven Key Insights

Serial: American Marketing Association
Published: 14 December 2022
10.1108/978-1-80382-185-620221001
EISBN: 978-1-80382-185-6
ISBN: 978-1-80382-188-7
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Book Chapter

Frame Digital Transformation

Serial: American Marketing Association
Published: 14 December 2022
10.1108/978-1-80382-185-620221002
EISBN: 978-1-80382-185-6
ISBN: 978-1-80382-188-7
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Book Chapter

Set Your Goals

Serial: American Marketing Association
Published: 14 December 2022
10.1108/978-1-80382-185-620221003
EISBN: 978-1-80382-185-6
ISBN: 978-1-80382-188-7
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Book Chapter

Analyze the Gaps

Serial: American Marketing Association
Published: 14 December 2022
10.1108/978-1-80382-185-620221004
EISBN: 978-1-80382-185-6
ISBN: 978-1-80382-188-7
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Book Chapter

Wield the Sledgehammer

Serial: American Marketing Association
Published: 14 December 2022
10.1108/978-1-80382-185-620221005
EISBN: 978-1-80382-185-6
ISBN: 978-1-80382-188-7
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Book Chapter

Design the Open-floor Plan

Serial: American Marketing Association
Published: 14 December 2022
10.1108/978-1-80382-185-620221006
EISBN: 978-1-80382-185-6
ISBN: 978-1-80382-188-7
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Book Chapter

Implement to Avoid the Pitfalls

Serial: American Marketing Association
Published: 14 December 2022
10.1108/978-1-80382-185-620221007
EISBN: 978-1-80382-185-6
ISBN: 978-1-80382-188-7
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Book Chapter

Learn from the Experiences of Others

Serial: American Marketing Association
Published: 14 December 2022
10.1108/978-1-80382-185-620221008
EISBN: 978-1-80382-185-6
ISBN: 978-1-80382-188-7
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Book
Book cover for Break the Wall: Why and How to Democratize Digital in Your Business

Break the Wall: Why and How to Democratize Digital in Your Business

Serial: American Marketing Association
Published: 14 December 2022
10.1108/9781803821856
EISBN: 978-1-80382-185-6
ISBN: 978-1-80382-188-7
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Book Chapter

Big and Lean is Beautiful: A Conceptual Framework for Data-based Learning in Marketing Management

Series: Review of Marketing Research
Published: 19 September 2019
10.1108/S1548-643520190000016006
EISBN: 978-1-78756-339-1
ISBN: 978-1-78756-340-7
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Book Chapter

Challenges in Measuring Return on Marketing Investment

Series: Review of Marketing Research
Published: 01 January 2010
10.1108/S1548-6435(2009)0000006009
EISBN: 978-0-85724-728-5
ISBN: 978-0-76562-127-6
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