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Book cover for Break the Wall: Why and How to Democratize Digital in Your Business

Break the Wall: Why and How to Democratize Digital in Your Business

Serial: American Marketing Association
Published: 14 December 2022
10.1108/9781803821856
EISBN: 978-1-80382-185-6
ISBN: 978-1-80382-188-7
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Book Chapter

Introduction to Seven Key Insights

Serial: American Marketing Association
Published: 14 December 2022
10.1108/978-1-80382-185-620221001
EISBN: 978-1-80382-185-6
ISBN: 978-1-80382-188-7
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Book Chapter

Frame Digital Transformation

Serial: American Marketing Association
Published: 14 December 2022
10.1108/978-1-80382-185-620221002
EISBN: 978-1-80382-185-6
ISBN: 978-1-80382-188-7
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Book Chapter

Set Your Goals

Serial: American Marketing Association
Published: 14 December 2022
10.1108/978-1-80382-185-620221003
EISBN: 978-1-80382-185-6
ISBN: 978-1-80382-188-7
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Book Chapter

Analyze the Gaps

Serial: American Marketing Association
Published: 14 December 2022
10.1108/978-1-80382-185-620221004
EISBN: 978-1-80382-185-6
ISBN: 978-1-80382-188-7
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Book Chapter

Wield the Sledgehammer

Serial: American Marketing Association
Published: 14 December 2022
10.1108/978-1-80382-185-620221005
EISBN: 978-1-80382-185-6
ISBN: 978-1-80382-188-7
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Book Chapter

Design the Open-floor Plan

Serial: American Marketing Association
Published: 14 December 2022
10.1108/978-1-80382-185-620221006
EISBN: 978-1-80382-185-6
ISBN: 978-1-80382-188-7
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Book Chapter

Implement to Avoid the Pitfalls

Serial: American Marketing Association
Published: 14 December 2022
10.1108/978-1-80382-185-620221007
EISBN: 978-1-80382-185-6
ISBN: 978-1-80382-188-7
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Book Chapter

Learn from the Experiences of Others

Serial: American Marketing Association
Published: 14 December 2022
10.1108/978-1-80382-185-620221008
EISBN: 978-1-80382-185-6
ISBN: 978-1-80382-188-7
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Book Chapter

The MSU flavor

Series: Advances in International Marketing
Published: 27 December 2008
10.1108/S1474-7979(2009)0000019017
EISBN: 978-1-84855-441-2
ISBN: 978-1-84855-440-5
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