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Book cover for The Impact of Digitalization on Current Marketing Strategies

The Impact of Digitalization on Current Marketing Strategies

Serial: Marketing & Technology: New Horizons and Challenges
Published: 14 March 2024
10.1108/9781837536863
EISBN: 978-1-83753-686-3
ISBN: 978-1-83753-687-0
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Book Chapter

References

Serial: Marketing & Technology: New Horizons and Challenges
Published: 14 March 2024
EISBN: 978-1-83753-686-3
ISBN: 978-1-83753-687-0
Add to Citation Manager for References
Book Chapter

References

Serial: Marketing & Technology: New Horizons and Challenges
Published: 14 March 2024
EISBN: 978-1-83753-686-3
ISBN: 978-1-83753-687-0
Add to Citation Manager for References
Book Chapter

References

Serial: Marketing & Technology: New Horizons and Challenges
Published: 14 March 2024
EISBN: 978-1-83753-686-3
ISBN: 978-1-83753-687-0
Add to Citation Manager for References
Book Chapter

References

Serial: Marketing & Technology: New Horizons and Challenges
Published: 14 March 2024
EISBN: 978-1-83753-686-3
ISBN: 978-1-83753-687-0
Add to Citation Manager for References
Book Chapter

References

Serial: Marketing & Technology: New Horizons and Challenges
Published: 14 March 2024
EISBN: 978-1-83753-686-3
ISBN: 978-1-83753-687-0
Add to Citation Manager for References
Book Chapter

References

Serial: Marketing & Technology: New Horizons and Challenges
Published: 14 March 2024
EISBN: 978-1-83753-686-3
ISBN: 978-1-83753-687-0
Add to Citation Manager for References
Book Chapter

References

Serial: Marketing & Technology: New Horizons and Challenges
Published: 14 March 2024
EISBN: 978-1-83753-686-3
ISBN: 978-1-83753-687-0
Add to Citation Manager for References
Book Chapter

References

Serial: Marketing & Technology: New Horizons and Challenges
Published: 14 March 2024
EISBN: 978-1-83753-686-3
ISBN: 978-1-83753-687-0
Add to Citation Manager for References
Book Chapter

References

Serial: Marketing & Technology: New Horizons and Challenges
Published: 14 March 2024
EISBN: 978-1-83753-686-3
ISBN: 978-1-83753-687-0
Add to Citation Manager for References
Book Chapter

References

Serial: Marketing & Technology: New Horizons and Challenges
Published: 14 March 2024
EISBN: 978-1-83753-686-3
ISBN: 978-1-83753-687-0
Add to Citation Manager for References
Book Chapter

References

Serial: Marketing & Technology: New Horizons and Challenges
Published: 14 March 2024
EISBN: 978-1-83753-686-3
ISBN: 978-1-83753-687-0
Add to Citation Manager for References
Book Chapter

Acknowledgements

Serial: Marketing & Technology: New Horizons and Challenges
Published: 14 March 2024
EISBN: 978-1-83753-686-3
ISBN: 978-1-83753-687-0
Add to Citation Manager for Acknowledgements
Book Chapter

References

Serial: Marketing & Technology: New Horizons and Challenges
Published: 14 March 2024
EISBN: 978-1-83753-686-3
ISBN: 978-1-83753-687-0
Add to Citation Manager for References
Book Chapter

Acknowledgments

Serial: Marketing & Technology: New Horizons and Challenges
Published: 14 March 2024
EISBN: 978-1-83753-686-3
ISBN: 978-1-83753-687-0
Add to Citation Manager for Acknowledgments
Book Chapter

References

Serial: Marketing & Technology: New Horizons and Challenges
Published: 14 March 2024
EISBN: 978-1-83753-686-3
ISBN: 978-1-83753-687-0
Add to Citation Manager for References
Book Chapter

Prelims

Serial: Marketing & Technology: New Horizons and Challenges
Published: 14 March 2024
10.1108/978-1-83753-686-320241014
EISBN: 978-1-83753-686-3
ISBN: 978-1-83753-687-0
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Book Chapter

Strategic Implications of Chatbots in Marketing: Exploring Applications and Factors of Customer Acceptance

Serial: Marketing & Technology: New Horizons and Challenges
Published: 14 March 2024
10.1108/978-1-83753-686-320241001
EISBN: 978-1-83753-686-3
ISBN: 978-1-83753-687-0
Open the PDF for Strategic Implications of Chatbots in Marketing: Exploring Applications and Factors of Customer Acceptance in another window
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Book Chapter

Sensorial Customer Experiences in Online Touchpoints

Serial: Marketing & Technology: New Horizons and Challenges
Published: 14 March 2024
10.1108/978-1-83753-686-320241002
EISBN: 978-1-83753-686-3
ISBN: 978-1-83753-687-0
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Book Chapter

How to Create a Fave and Catch the Fake: Generative Adversarial Networks in Marketing

Serial: Marketing & Technology: New Horizons and Challenges
Published: 14 March 2024
10.1108/978-1-83753-686-320241003
EISBN: 978-1-83753-686-3
ISBN: 978-1-83753-687-0
Open the PDF for How to Create a Fave and Catch the Fake: Generative Adversarial Networks in Marketing in another window
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