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Book Chapter

Prelims

Published: 06 April 2016
10.1108/978-1-78560-313-620151026
EISBN: 978-1-78560-312-9
ISBN: 978-1-78560-313-6
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Book Chapter

From Advertising Avoidance to Advertising Approach: Rethinking Attention in New Advertising Formats

Published: 06 April 2016
10.1108/978-1-78560-313-620151019
EISBN: 978-1-78560-312-9
ISBN: 978-1-78560-313-6
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Book Chapter

References

Published: 06 April 2016
EISBN: 978-1-78560-312-9
ISBN: 978-1-78560-313-6
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Book Chapter

Consumer Responses to Creative Media Advertising: A Literature Review

Published: 06 April 2016
10.1108/978-1-78560-313-620151001
EISBN: 978-1-78560-312-9
ISBN: 978-1-78560-313-6
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Book Chapter

References

Published: 06 April 2016
EISBN: 978-1-78560-312-9
ISBN: 978-1-78560-313-6
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Book Chapter

New Forms of Advertising in Television: Types and Effectiveness

Published: 06 April 2016
10.1108/978-1-78560-313-620151002
EISBN: 978-1-78560-312-9
ISBN: 978-1-78560-313-6
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Book Chapter

References

Published: 06 April 2016
EISBN: 978-1-78560-312-9
ISBN: 978-1-78560-313-6
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Book Chapter

Section

Published: 06 April 2016
EISBN: 978-1-78560-312-9
ISBN: 978-1-78560-313-6
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Book Chapter

Second Screen Advertising: A Typology of Multiscreening

Published: 06 April 2016
10.1108/978-1-78560-313-620151003
EISBN: 978-1-78560-312-9
ISBN: 978-1-78560-313-6
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Book Chapter

Acknowledgments

Published: 06 April 2016
EISBN: 978-1-78560-312-9
ISBN: 978-1-78560-313-6
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Book Chapter

References

Published: 06 April 2016
EISBN: 978-1-78560-312-9
ISBN: 978-1-78560-313-6
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Book Chapter

Understanding Media Synergy

Published: 06 April 2016
10.1108/978-1-78560-313-620151004
EISBN: 978-1-78560-312-9
ISBN: 978-1-78560-313-6
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Book Chapter

References

Published: 06 April 2016
EISBN: 978-1-78560-312-9
ISBN: 978-1-78560-313-6
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Book Chapter

Informing Consumers about “Hidden” Advertising: A Literature Review of the Effects of Disclosing Sponsored Content

Published: 06 April 2016
10.1108/978-1-78560-313-620151005
EISBN: 978-1-78560-312-9
ISBN: 978-1-78560-313-6
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Book Chapter

References

Published: 06 April 2016
EISBN: 978-1-78560-312-9
ISBN: 978-1-78560-313-6
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Book Chapter

WOM Marketing in Social Media

Published: 06 April 2016
10.1108/978-1-78560-313-620151007
EISBN: 978-1-78560-312-9
ISBN: 978-1-78560-313-6
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Book Chapter

Acknowledgements

Published: 06 April 2016
EISBN: 978-1-78560-312-9
ISBN: 978-1-78560-313-6
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Book Chapter

References

Published: 06 April 2016
EISBN: 978-1-78560-312-9
ISBN: 978-1-78560-313-6
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Book Chapter

Brand Pages as a Communication Tool: A State of the Art and a Research Agenda

Published: 06 April 2016
10.1108/978-1-78560-313-620151008
EISBN: 978-1-78560-312-9
ISBN: 978-1-78560-313-6
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Book Chapter

References

Published: 06 April 2016
EISBN: 978-1-78560-312-9
ISBN: 978-1-78560-313-6
Add to Citation Manager for References
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