Book cover for Advertising in New Formats and Media: Current Research and Implications for Marketers
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Advertising in New Formats and Media: Current Research and Implications for Marketers
Edited by
Patrick De Pelsmacker
Patrick De Pelsmacker
University of Antwerp, Antwerp, Belgium
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Emerald Group Publishing Limited
DOI:
https://doi.org/10.1108/9781785603129
ISBN electronic:
978-1-78560-312-9
ISBN print:
978-1-78560-313-6
Publication date:
2016
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