AdViews: A Digital Archive of Vintage Television Commercials

This is a repository of thousands of television commercials created or collected by the D'Arcy Masius, Benton & Bowles (DMB&B) advertising agency from the 1950s‐1980s. Benton & Bowles was a New York City agency founded in 1929 that merged with D'Arcy Masius McManus in 1985. Important clients included Post cereals, Vicks, Schick, Proctor & Gamble, and Kraft, among others.

AdViews is housed at the John W. Hartman Center for Sales, Advertising and Marketing History in Duke University's Rare Book, Manuscript and Special Collections Library. Thanks to this collaboration, one can return to the thrilling days of yesteryears when televisions aired...