...Abstract The field of artificial intelligence (AI) has witnessed significant advancements and transformative developments, leading to a wide range of applications in public relations (PR) practices. These advancements are expected to have a positive future impact on institutional...

... achievement of strategic objectives. Introduction Digital institutional transformation competitive advantage artificial intelligence cloud computing digital transformation competitiveness Abstract This study aims to analyze the impact of digital institutional transformation on enhancing the competitive...

... ). الذكاء الاصطناعي وصناعة الرياضة. المجلة العلمية لوزارة الشباب والرياضة - البحوث التطبيقية في المجال الرياضي،   3 ( 1 ). References References Abbas , A. , Hassan , R. , & Saleh , M. ( 2023 ). Employing artificial intelligence technologies in television content creation . Arab...

...Abstract This study explores journalists’ attitudes toward the use of artificial intelligence (AI) applications in producing journalistic content. It seeks to identify the extent and nature of AI adoption in news production, the most commonly used applications, their effectiveness, and differences...

...Abstract With rapid technological advancements reshaping every aspect of life, the media sector stands out as one of the most profoundly transformed. Digitization and artificial intelligence (AI) have become essential pillars of modern media systems. In particular, the integration of AI into news...

.... 1.2.2.2 Support vector machines (SVMs) Mimicking the structure of the human brain, neural networks in artificial intelligence create a model of processing data by artificial neurons using weighted links between layers. Pattern recognition applications, together with predictive modelling and complex...

...Chapter 8 explores the future of the built environment amid accelerating climate change and artificial intelligence. It examines emerging trends in materials, energy, urban mobility, and smart technologies, highlighting the need for resilient, adaptable, and sustainable design. The chapter...

... increasing acceptance for a more fluid understanding of gender identity. Media polyandry two-spirit patriarchy demographics artificial intelligence Malala Yousafzai Malala Yousafzai was only fifteen when a gunman boarded her school bus in Pakistan’s Swat Valley, called out her name, and shot her...

... that is both inclusive and sustainable. Research management diversity literacy FLOW model cultural intelligence open science artificial intelligence trust in science Introduction Today, a research manager is many different things. In this chapter, I’ll describe some of the key roles as I see them...

..., as competitiveness and security concerns risk sidelining gender equality and broader inclusion goals. Fourth, rapid advances in artificial intelligence promise both efficiencies and profound challenges: the automation of research management tasks, algorithmic bias, uneven global access and divergent regulatory...

... in enriching tourists’ experience. The chapter explores key technologies such as mobile applications, voice assistants, and speech-to-text (STT) solutions that streamline travel planning, facilitate bookings, and improve communications. Artificial intelligence (AI) tools such as chatbots and facial recognition...

... the potential of artificial intelligence (AI) in promoting work–life balance and boosting the care economy of the nation. By addressing shortcomings in the existing literature and by using case study methods, this chapter emphasizes that AI-enabled interventions and FWAs at the workplace can change the nature...

...: This circle comprises an icon of a winner’s cup with a ribbon wrapped around its stand. A horizontal dashed line connecting circles 1 and 2 is labeled “Artificial Intelligence or Machine Learning.” Additionally, the horizontal dashed line connecting circles 1 and 3 is labeled “Artificial Intelligence...

... education . Environment, Development and Sustainability , 1 – 21 . Ahmad , S. F. , Rahmat , M. K. , Mubarik , M. S. , Alam , M. M. , & Hyder , S. I. ( 2021 ). Artificial intelligence and its role in education . Sustainability , 13 ( 22 ), 12902 . Al-Rousan , A. H...

... al., 2025a, 2025b ; Mansour, Alshaketheep, et al., 2025 ; Bani Kinana & Arabiat, 2025 ). Artificial intelligence (AI) in marketing has completely transformed the consumer interaction of the brands, bringing them to the new age of hyper-personalization and prediction of interactions. The AI can...

...Abstract Rapid development in the field of machine learning and artificial intelligence (AI) in the domains of accounting and business holds enormous potential benefits; however, at the same time, it brings ethical challenges. Specifically, the chapter stresses the importance of exploring ethical...

...Abstract Artificial intelligence (AI) and machine learning (ML) are changing how we manage construction projects by improving scheduling, resource allocation and overall project performance. This chapter provides a summary of the current research and practices on the application of AI and ML...

... to enable the full exploitation and integration of data analytics in the UK healthcare system. Results of this chapter have theoretical and managerial implications for decision-makers, policymakers’ scholars, educators and other stakeholders. Big data analytics artificial intelligence decision-making...

...Abstract Global healthcare organisations are using artificial intelligence (AI) to improve cross-cultural understanding and diversity in patient care. AI helps with language translation, making communication, diagnosis and treatment more effective. AI also creates care plans that consider...

...Abstract The chapter explores artificial intelligence (AI)–Management Control Systems (MCS) integration by examining how innovative AI applications revolutionise organisational performance measurement along with decision-making procedures. An overview of MCS starts with this section by describing...