...Tourism remains a vital pillar of Malaysia’s economy, contributing significantly to gross domestic product (GDP) growth, job creation, and cultural exchange. The industry is experiencing shifts in trends, such as the rise of experiential travel, culture-related tourism, and sustainable tourism...

... ecotourism destination ensuring that both natural heritage and visitor satisfaction are preserved for future generations. Nature-based tourism niche tourism eco-tourism sustainable tourism protected areas tourism impacts Introduction This chapter marks the beginning of the eight niche tourism products...

... public–private partnerships sustainable tourism Introduction Although Malaysia is endowed with rich natural, cultural, and heritage resources that highlight the significance of its tourism and hospitality industry, it is essential to examine the industry’s underlying challenges. The analysis...

... for future growth, policymaking and stakeholder involvement. This book provides both theoretical and practical applications, identifying spiritual tourism as a powerful force in the tourism industry globally. Spiritual and ethical tourism global tourism sustainable tourism innovation in tourism...

... by taking the social and economic impacts of activities of both people and organizations into account. Sustainable tourism has emerged as an important concept in the tourism sector that aims to balance economic benefits with environmental protection and social responsibility ( Butler, 1999 ). It aims...

...Abstract Technological advancements are essential to environmental preservation and improved visitor experiences throughout the sustainable tourism era. This chapter explores the integration of artificial intelligence (AI), Internet of Things (IoT), and geospatial technologies, including Global...

...Abstract The utilization of Big Data (BD) in the context of achieving sustainability goals in the tourism sector is a relatively new research area. This chapter aims to outline the scope and limits of BD utilization in the context of Sustainable Tourism (ST), advantages, opportunities, and threats...

...Abstract Sustainable tourism management, which aims to protect economic, social, and environmental systems while addressing the needs of both present and future societies, is fundamentally based on effective stakeholder cooperation and coordination. Within a governance-oriented, stakeholder-based...

... human resources for sustainable tourism. Sustainable tourism human resources development sustainable competitive advantage talent and creativity management labor-intensive Industries Introduction: Human Resources Management for Sustainable Tourism Sustainable tourism is an important concept...

...Abstract Recognizing and utilizing natural, cultural, and human assets within a community to promote sustainable tourism should aim to be economically beneficial, environmentally sustainable, and socially responsible. This chapter presents multiple case studies from various tourism destinations...

... of sacred sites while promoting sustainable development in the region. Spiritual tourism pilgrimage Himachal Pradesh sacred sites sustainable tourism Introduction Himachal Pradesh, cuddling in the loop of the Indian Himalayas, has long been admired as a divine landscape, home to a rich drapery...

... potential as a persuasive tool to influence consumer choices and promote responsible travel behaviour, thereby supporting sustainable tourism development. This chapter defines AI, responsible and sustainable tourism, evaluates different AI types for their role in sustainable tourism development...

... sustainable restaurant sustainable tourism sustainable halal tourism Introduction The tourism industry is multifaceted and interdisciplinary field characterized by intricate supply chain connections ( Fauzi, 2023 ). This characteristic of the industry underscores its potential for promoting sustainable...

... to sustainable tourism and broaden access to travel experiences. This chapter provides valuable insights for hospitality stakeholders interested in alternative accommodation models and offers practical guidance for developing and marketing pod hotels effectively in a competitive global market. Pod hotels...

...Abstract Vision 2030 aims to put the Kingdom of Saudi Arabia on the world tourism map. Over 30 licenses have been issued to establish touristic hospitality accommodation facilities in the Aseer region alone. However, none of the projects have been completed so far. Sustainable Tourism Development...

... sustainability in the visitor economy. Sustainable tourism digitalization co-creation visitor engagement document analysis destination marketing Introduction The tourism industry is undergoing significant transformation, with digitalization increasingly seen as a pathway to long-term sustainability...

...-creation of value and innovative, efficient and sustainable tourism services that align closely with the goals of digital marketing strategies in the industry ( Gretzel et al., 2015 ). Researchers and practitioners are leveraging new technologies to enhance tourism experiences. Technologies like augmented...

... and tourism regions, the above analysis reveals that this area remains underexplored from the research perspective. The gap highlights the need for more comprehensive studies to understand how homestays contribute to economic sustainability and sustainable tourism. Addressing this gap helps to enhance...

... the COVID-19 pandemic, VR has emerged as a viable tool for sustainable tourism, serving as a substitute for physical travel when restrictions are in place and allowing tourists to enjoy virtual holiday experiences. This increased use of VR, driven by its ease of use, usefulness, and authenticity, helps...

... that resists business templates and instead centers on the adaptive, collaborative, and context-specific nature of artistic production in tourism-related contexts. We also propose future research directions aimed at advancing sustainable tourism and culturally sensitive urban development through inclusive...