Innovation process in the business ecosystem: the four cooperations practices in the media platform

Yeon W. Lee (Ph.D.) is Visiting Professor at aSSIST Business School and the Graduate School of International Studies at Korea University. She is also Research Fellow at the Center for International Competitiveness (CIC). She teaches courses on Global Business Strategy, Interdisciplinary Project for Media Industries, International Business Relations, and Korea's Economic Policy and Business Strategy. Her recent publications and research include sustainable competitiveness, business ecosystem, corporate social responsibility and shared value, media and entertainment industries, and Hallyu.

Hwy-Chang Moon (Ph.D.) is Chair Professor of aSSIST Business School and Professor Emeritus of the Graduate School of International Studies at Seoul National University, where he also served as the Dean. He has delivered special lectures at various institutions, including Helsinki School of Economics, Keio University, and Stanford University. He is currently the editor-in-chief of the Journal of International Business and Economy, and published numerous journal articles and books on topics covering International Business Strategy, Cross-Cultural Management, Foreign Direct Investment, and Economic Development in East Asia. He has also consulted several multinational companies, international organizations, and governments.

Wenyan Yin (Ph.D.) is currently Visiting Professor of aSSIST Business School. She has published a number of articles including those in the journals indexed by SSCI, A&HCI, and SCOPUS. Her interest areas of research include national competitiveness, global value chain, foreign direct investment, international business strategy, and cross-cultural management. She has worked at the Institute for Industrial Policy Studies as a researcher for three years. She has also conducted many research projects related to the international competitiveness and foreign direct investment for firms and governments.