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Journal Articles

Mobile customer relationship management: an exploratory analysis of Italian applications

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Marta Valsecchi, Filippo Maria Renga, Andrea Rangone
Journal: Business Process Management Journal
Business Process Management Journal (2007) 13 (6): 755–770.
https://doi.org/10.1108/14637150710834532
Published: 13 November 2007
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Journal Articles

B2e mobile internet: an exploratory study of Italian applications

Available to Purchase
Andrea Rangone, Filippo Maria Renga
Journal: Business Process Management Journal
Business Process Management Journal (2006) 12 (3): 330–343.
https://doi.org/10.1108/14637150610667999
Published: 01 May 2006
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