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Mehir Baidya
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Journal Articles
A strategic process to manage the right value proposition with retailers in the B2C sector
Available to Purchase
Journal:
Business Process Management Journal
Business Process Management Journal (2024) 30 (6): 1808–1823.
Published: 18 June 2024
Journal Articles
A value-driven touchpoints strategy for managing the customer experience process
Available to Purchase
Journal:
Business Process Management Journal
Business Process Management Journal (2023) 29 (7): 2147–2166.
Published: 22 September 2023
