...Mehir Baidya; Bipasha Maity; Susobhan Goswami Purpose Managers use several touchpoints to provide a positive experience for customers in an experience economy. Past studies ignored how the touchpoints complement one another in creating synergy, even though this issue has tremendous managerial...

... for users to create expected and dream experience. It combines different knowledge systems of groups and individuals with different characteristics and backgrounds to create an environment where various ideas can effectively collide and recombine and integrate resources through multiple channels to form...

... can be contacted at: majharul.talukder@canberra.edu.au 19 06 2016 21 10 2016 10 01 2017 15 09 2017 11 01 2018 15 02 2018 13 03 2018 © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Experience Enjoyment...