... performance of manufacturing small and medium-sized enterprises (SMEs). Furthermore, it investigates the moderating role of resource orchestration capability in these relationships. Design/methodology/approach Through an online questionnaire survey of Chinese manufacturing SMEs, 293 sample data were...

... into manufacturing SMEs in HGV-Trailer that want to adopt non-IT support operational CRM where there is lack of financial resources justify the choice of this case study. Practical implications – This study is important for management to focus and develop social on top of technical competencies. This was clear...