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Keywords: Non-IT supported operational CRM
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Journal Articles
Journal:
Business Process Management Journal
Business Process Management Journal (2014) 20 (1): 129–150.
Published: 28 January 2014
...Ibrahim Elbeltagi; Thijs Kempen; Elaine Garcia Purpose – This research covers a rather unexplored area of customer relationship management (CRM) by questioning the mechanism between on the one hand the Pareto-principle and on the other hand traditional non-IT supported operational CRM processes...
