Increase Your Company's ROI from Database Marketing

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Review Article| January 01 2003

Mary Larson;

Todd Eckler

Publisher: Emerald Publishing

Online ISSN: 2054-1775

Print ISSN: 1077-5730

2003

Handbook of Business Strategy (2003) 4 (1): 362–370.

https://doi.org/10.1108/eb060290

Enhance your database marketing by incorporating insight into why customers behave as they do and how you can influence that behavior.

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2003

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