The purpose of this article is to illustrate the management policies behind the success of Swiss product‐manufacturing companies in international competition.
The study included a few multinational corporations as well as a large number of “hidden champions”.
This part of the study focuses on one management policy that is currently driven by the top management. The management policies capture the optimisation of the global footprint.
The paper provides effective guidance for managers seeking to optimise the global value chain activities. The management policies are complementary perspectives to many existing ideas advocated by practitioners.
Shifting management attention towards the service business and the medium market segment is not easy. There are several barriers limiting management attention.
