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Abstract

This article describes a four‐step process for guiding leaders and teams through an effective alignment process.

Design/methodology/approach

This four‐step process is based on the author's extensive experience helping companies achieve better alignment with the needs and goals of their customers.

Findings

By clarifying the team's perspective, soliciting external feedback, understanding the gap and planning for the future, a company can ensure that the right work is getting done.

Practical implications

When teams are aligned, they are far more efficient and effective than when they are fragmented. Taking a small amount of time upfront to have the critical questions answered and integrated into plans can yield positive financial, customer and employee results.

Originality/value

The value of the article to leaders and managers lies in its clear description of an alignment process, with real‐life examples drawn from the author's experiences working with companies.

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