The purpose of this paper is to illuminate the need for business to integrate the internet as a means for creating frameworks for sustainable innovation and growth.
Drawing from accepted methods for establishing business innovation, the author updates these traditional models for the internet age.
The internet can enable business innovation more quickly, and on a larger scale than ever before, but managers must first challenge themselves to achieve internet integration.
Business must integrate the internet now, in order to avoid loss of market share; those that have an internet‐enabled framework for innovation installed will see their business grow sustainably.
Managers will gain unique insight into how the internet can provide an innovation framework, by acting as a distributed application and a global medium.
