Entropy – disrupting Ansoff's five levels of environmental turbulence Available to Purchase

The paper aims to examine Igor Ansoff's research on environmental turbulence and to extend the paradigm.

Ansoff's contribution was examined and applied to a variety of situations. The scale as designed did not capture certain strategic surprises.

The increasingly discontinuous environment requires a modified scaling of depicting changes in the environment.

This study highlights the need for researchers to extend theories and premises due to environmental discontinuities.

A new assessment tool to measure turbulence and discontinuity is provided.

The paper makes a contribution to the understanding of discontinuity in the environment.