Strategies for Playing the Business and Societal Game

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Review Article| January 01 2003

Richard A. McGowan;

Richard A. McGowan

Associate professor at Carroll School of Management in Chestnut Hill, MA

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John F. Mahon

John M. Murphy Chair of International Business Policy and Strategy and professor of management at Maine Business School in Orono, ME

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Publisher: Emerald Publishing

Online ISSN: 2054-1775

Print ISSN: 1077-5730

2003

Handbook of Business Strategy (2003) 4 (1): 82–91.

https://doi.org/10.1108/eb060252

Game Theory has become an integral part of the business school curriculum, but the popular business press ignores it. Here's a crash course.

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2003

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