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While researchers across the board have identified significant productivity improvements, and substantial improvements in consumer surplus using information technology in enterprises, there has been little evidence of significant positive impact to sustainable business profitability. While IT systems so far have provided operational benefits and enhanced consumer experience, unless managers take care to go beyond strategic alignment of their information infrastructure investments to ensure architectural flexibility and constantly optimize IT delivery efficiency, they will begin to see diminishing returns from IT as the pace of business changes increases.

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