Radical strategies may be required in today’s 24/7 society

A combination of the Internet and changing lifestyles has significantly affected how many societies interact with business. This article considers some of the challenges facing companies operating with an increasingly competitive 24/7 environment. It also proposes strategies to critically evaluate a company’s position within the marketplace. Companies must learn to be agile to exploit opportunities and protect themselves from the growing threats within the marketplace. Such an approach may be the gateway to sustaining a competitive advantage.