Issues

Turn to your customers to solve flat sales and customer churn

Shelley F. Hall
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Successful innovations from an established company

Tauno Kekäle; Sari Kola‐Nyström
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Creating a competitive edge: the value of cross‐industry knowledge

Mona Pearl
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Strategy implications of business culture differences between Japan and China

Xinjian Li; Martin Putterill
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Leveraging emerging markets for commercial success

Gary Coleman
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Corporate strategic marketing: a new task for top management

Petri Parvinen; Henrikki Tikkanen; Jaakko Aspara
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Strategy making: what have we learned about forecasting the future?

Paul Raspin; Siri Terjesen
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An approach to mastering the marketing mix

Michael D'Esopo; Eric Almquist
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List of contributors

List of contributors

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