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Journal Articles

The secret weapon in building customer strategy: the Chief Customer Officer

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Curtis N. Bingham
Journal: Business Strategy Series
Business Strategy Series (2009) 10 (4): 183–192.
https://doi.org/10.1108/17515630910976325
Published: 03 July 2009
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Journal Articles

Hottest new title in the executive suite? Chief customer officer

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Curtis N. Bingham
Journal: Business Strategy Series
Handbook of Business Strategy (2005) 6 (1): 289–296.
https://doi.org/10.1108/08944310510557864
Published: 01 December 2005
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Journal Articles

Creating “insatiable demand” – leverage the demand chain to expand your customer base and your revenue

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Curtis N. Bingham
Journal: Business Strategy Series
Handbook of Business Strategy (2004) 5 (1): 209–215.
https://doi.org/10.1108/10775730410493766
Published: 01 December 2004
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