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Journal Articles

Application of importance‐performance analysis (IPA) to formulate customer satisfaction strategies in the direct sales industry in Malaysia

Rosidah Musa, John Pallister, Matthew Robson, Norzaidi Mohd Daud

Business Strategy Series (2010) 11 (5): 277–285.

https://doi.org/10.1108/17515631011080687

Published: 06 September 2010

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