Page 1 | Search Results | Business Strategy Series | Emerald Publishing

Skip to Main Content

1-1 of 1

Sort by

Sort Order Select

Journal Articles

Understanding brand’s value: advancing brand equity tracking to brand equity management

Handbook of Business Strategy (2004) 5 (1): 216–222.

https://doi.org/10.1108/10775730410494189

Published: 01 December 2004

View article titled, Understanding brand’s value: advancing brand equity tracking to brand equity management

Add to Citation Manager for Understanding brand’s value: advancing brand equity tracking to brand equity management