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Richard Hochhauser
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Journal Articles

Data strategy: a critical component of marketing success

Available to Purchase
Richard Hochhauser
Journal: Business Strategy Series
Handbook of Business Strategy (2004) 5 (1): 227–232.
https://doi.org/10.1108/10775730410494152
Published: 01 December 2004
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Journal Articles

The ROI of CRM: Marketing as an Investment

Available to Purchase
Richard Hochhauser
Journal: Business Strategy Series
Handbook of Business Strategy (2003) 4 (1): 371–377.
https://doi.org/10.1108/eb060291
Published: 01 January 2003
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