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Journal Articles
Investigation of green marketing tools' effect on consumers' purchase behavior
Available to Purchase
Journal:
Business Strategy Series
Business Strategy Series (2011) 12 (2): 73–83.
Published: 15 March 2011
... environmental friendly products. Currently, these tools are also used to help consumers distinguish between green products and conventional products. These tools include eco‐brand, eco‐label and environmental advertisement. One of the significant green marketing tools is using eco‐label on environmental...
