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Keywords: Advertising agencies
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Journal Articles
Journal:
Business Strategy Series
Business Strategy Series (2010) 11 (1): 43–53.
Published: 12 January 2010
...Nando Malmelin Purpose The purpose os this article is to identify ecomical and cultural dimensions of responsible business conduct in the advertising industry. The article is based on an interview study with 15 leading experts in advertising agencies in Finland. A focus in these interviews...
