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Journal Articles

Dynamics of consumers' perception, demographic characteristics and consumers' behavior towards selection of a restaurant: an exploratory study on Dhaka city consumers

Muhammad Sabbir Rahman
Journal: Business Strategy Series
Business Strategy Series (2012) 13 (2): 75–88.
https://doi.org/10.1108/17515631211205488
Published: 09 March 2012
...Muhammad Sabbir Rahman Purpose The overall objective of this study is to test the consumer's perception towards their behavior of choosing a restaurant when demographic characteristics such as age, gender, income play a mediating role. This study also seeks to highlight some propositions to guide...
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