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Keywords: Assets management
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Journal Articles
Journal:
Business Strategy Series
Handbook of Business Strategy (2004) 5 (1): 287–292.
Published: 01 December 2004
... and focus on the benefits of four key marketing technology solutions: 1. 1 brand asset management systems; 2. 2 collaboration tools; 3. 3 workflow and project management tools; and 4. 4 online ad creation software. These four marketing technologies are essential for corporations...
