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Journal Articles
Marketing Islamic banking products: Malaysian perspective
Available to Purchase
Journal:
Business Strategy Series
Business Strategy Series (2013) 14 (2-3): 60–66.
Published: 08 March 2013
...Yusniza Kamarulzaman; Azian Madun Purpose The rapid growth of Islamic banking in Malaysia warrants banking institutions being more proactive and innovative in marketing their products. The purpose of this paper is to re‐evaluate the progress and achievements of Islamic banking in Malaysia...
