...Amy Poh Ai Ling; Mohamad Nasir Saludin; Masao Mukaidono Purpose This paper seeks to take a cautionary stance to the impact of the marketing mix on customer satisfaction, via a case study deriving consensus rankings for benchmarking on selected retail stores in Malaysia. Design/methodology...

... management tactics presented below and for estimating a financial impact for certain initiatives. Health services Strategic management Employee attitudes Benchmarking Morale The cost of employer‐sponsored health‐care benefits continues to increase at an alarming rate. In its 2002 Annual...