...Amy Poh Ai Ling; Mohamad Nasir Saludin; Masao Mukaidono Purpose This paper seeks to take a cautionary stance to the impact of the marketing mix on customer satisfaction, via a case study deriving consensus rankings for benchmarking on selected retail stores in Malaysia. Design/methodology...

... Health Plans 2002. Most industry experts agree that employers will face double‐digit increases in their health care costs for at least the next three to five years. Health services Strategic management Employee attitudes Benchmarking Morale The cost of employer‐sponsored health‐care...