Keywords: Bias
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Journal Articles
Handbook of Business Strategy (2006) 7 (1): 57–62.
Published: 01 January 2006
... – bias free – decision‐maker as well as an insightful strategist presents an opportunity both for the strategist and her organization. No matter how great our expertise as a strategist, we all tend to be biased in our decision‐making. These biases distort decision‐making and can lead to missed...

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