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Keywords: Brand trust
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Journal Articles
Journal:
Business Strategy Series
Business Strategy Series (2012) 13 (1): 21–30.
Published: 06 January 2012
...Rozita Naina Mohamed; Norzaidi Mohd Daud Purpose This study aims to examine the impact of religious sensitivity on brand trust, equity and values of the fast food industry in Malaysia. Design/methodology/approach A survey of the fast food industry in Malaysia was conducted as the primary...
