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Keywords: Buying behavior
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Journal Articles
Investigation of green marketing tools' effect on consumers' purchase behavior
Available to Purchase
Journal:
Business Strategy Series
Business Strategy Series (2011) 12 (2): 73–83.
Published: 15 March 2011
...' recognition of various labels, use of eco‐labels and the understanding of eco‐labels meaning and trust of the label's message. Elham Rahbar can be contacted at: elham_3121@yahoo.com © Emerald Group Publishing Limited 2011 Malaysia Green marketing Brands Advertisements Buying behavior...
