... Brand management Corporate communications Communication management Sales campaigns This article discusses the role of brand and brand management in steering the organisation towards its common goals and visions. It proposes a frame of integrative brand management, which offers a tool...

... that they stayed with deals they had serious doubts about. © Emerald Group Publishing Limited 2007 Acquisitions and mergers Business development Communication management The 1990s saw an unprecedented wave of mergers and acquisitions (M&As or simply “mergers” hereafter), mainly fuelled...

... management. © Emerald Group Publishing Limited 2006 Governance Attidues Social responsibility Communication management For corporate chiefs it seems that every year is a year of living dangerously. The CEO departing at short notice is becoming an increasingly common story. At AIG, Boeing...

... was stripped right down to its bare essentials and written in plain English. © Emerald Group Publishing Limited 2004 Communication management Customer service management Corporate communications Devising an internal communications strategy is probably the easy bit. Delivering it, especially...

... Communication management Purchasing Consumer behaviour Alignment At the very heart of business strategy is the relationship between the company and its customer. The active core that allows the company to transmit its value to its customer is through communications. Communications are so fundamental...