... Publishing Limited 2009 Brand management Corporate communications Communication management Sales campaigns This article discusses the role of brand and brand management in steering the organisation towards its common goals and visions. It proposes a frame of integrative brand management...

... Communication management The 1990s saw an unprecedented wave of mergers and acquisitions (M&As or simply “mergers” hereafter), mainly fuelled by the stock market boom. Analysts estimate the deal volume during the period 1995‐2000 to exceed $12 trillion. Corporate aspirations around this increasingly...

... Emerald Group Publishing Limited 2006 Governance Attidues Social responsibility Communication management For corporate chiefs it seems that every year is a year of living dangerously. The CEO departing at short notice is becoming an increasingly common story. At AIG, Boeing, Disney...

...”, more democratic service organizations you need to be a lot smarter to inform, inspire and influence the people who make and deliver your brand. © Emerald Group Publishing Limited 2004 Communication management Customer service management Corporate communications Devising an internal...

... functions. © Emerald Group Publishing Limited 2004 Relationship marketing Communication management Purchasing Consumer behaviour Alignment At the very heart of business strategy is the relationship between the company and its customer. The active core that allows the company...