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Keywords: Competitive analysis
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Journal Articles
Journal:
Business Strategy Series
Business Strategy Series (2011) 12 (1): 4–11.
Published: 11 January 2011
... Group Publishing Limited 2011 Competitive strategy Competitive analysis Competitors Senior management Business performance Competitive intelligence (CI) began to make inroads at a few leading‐edge US companies such as Motorola and Kellogg back in the mid‐1980s. Since then, companies...
Journal Articles
Journal:
Business Strategy Series
Business Strategy Series (2007) 8 (4): 283–292.
Published: 22 May 2007
... Business visualization makes big‐picture financial information understandable to everyone, promoting buy‐in, credibility, effective decision‐making and training. It facilitates competitive analysis, provides a competitive edge, assists in global communication and the identification of trends, and generally...
