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Keywords: Consumer behaviour
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Journal Articles
Engaging Millennials in an evolving web environment: some key points for e‐retailers
Available to Purchase
Journal:
Business Strategy Series
Business Strategy Series (2012) 13 (3): 111–117.
Published: 20 April 2012
... Internet E‐retailing E‐commerce Website Millennials Web 2.0 Age groups Consumer behaviour Each day, the web environment is laden with numerous entrants into the online retailing business. With increased competition from these new forays, it is hard to capture the attention and commitment...
Journal Articles
Dynamics of consumers' perception, demographic characteristics and consumers' behavior towards selection of a restaurant: an exploratory study on Dhaka city consumers
Available to Purchase
Journal:
Business Strategy Series
Business Strategy Series (2012) 13 (2): 75–88.
Published: 09 March 2012
... of total samples respectively. Structural equation modeling was also used to define the structure of influencing attributes and to measure the degree of impact for each attribute of the consumer's behavior in selecting a restaurant. Findings The results show that there is a strong relationship between...
Journal Articles
Young Malaysians' chocolate brand familiarity: the effect of brand's country of origin and consumer consumption level
Available to Purchase
Journal:
Business Strategy Series
Business Strategy Series (2012) 13 (1): 13–20.
Published: 06 January 2012
... studies examining the effect of COO based on segmentation (Sohail, 2005 ; Kwok et al., 2006), as different customer segments in different countries respond differently (Bhaskaran and Sukumaran, 2007). Young consumers' behavior is crucial to understand as they are the major target of much...
Journal Articles
The impact of firm reputation on customers’ responses to service failure: the role of failure attributions
Available to Purchase
Journal:
Business Strategy Series
Business Strategy Series (2011) 12 (1): 19–29.
Published: 11 January 2011
... (Reichheld and Sasser, 1990; Weun, 1997). Davoud Nikbin can be contacted at: nikbindavid@yahoo.com © Emerald Group Publishing Limited 2011 Service failures Corporate image Consumer behaviour Controllability refers to the degree to which a focal party perceives a cause...
Journal Articles
Examining market accessibility of Malaysia's Harumanis mango in Japan: challenges and potentials
Available to Purchase
Journal:
Business Strategy Series
Business Strategy Series (2010) 11 (1): 3–12.
Published: 12 January 2010
... and juices. Research Exports Consumer behaviour Imports The agriculture sector has contributed significantly to the growth and development of the Malaysian economy hence, it is appropriate for the agriculture and food sector to be recognized as the third engine of Malaysia's economic growth...
Journal Articles
The empowered customer and the digital myopia
Available to Purchase
Journal:
Business Strategy Series
Business Strategy Series (2008) 9 (5): 215–223.
Published: 05 September 2008
... have been continuously transforming the market dynamics and the consumer behavior over the last fifteen years. The changing marketplace is for quite some time subject of academic research and debate and topics around the impact of the ICT make frequently headlines in the specialized press as well...
Journal Articles
Thresholds of attention
Available to Purchase
Journal:
Business Strategy Series
Handbook of Business Strategy (2004) 5 (1): 103–110.
Published: 01 December 2004
... functions. © Emerald Group Publishing Limited 2004 Relationship marketing Communication management Purchasing Consumer behaviour Alignment At the very heart of business strategy is the relationship between the company and its customer. The active core that allows the company...
