... Consumer behaviour Each day, the web environment is laden with numerous entrants into the online retailing business. With increased competition from these new forays, it is hard to capture the attention and commitment of web users towards an e‐retailer. Building loyalty in e‐commerce transactions...

... of total samples respectively. Structural equation modeling was also used to define the structure of influencing attributes and to measure the degree of impact for each attribute of the consumer's behavior in selecting a restaurant. Findings The results show that there is a strong relationship between...

... Brand familiarity Consumption level Malaysia Chocolate Brands Country of origin Consumer behaviour Consumers' increased sophistication, education about imported premium chocolate brands and the perceived quality of premium chocolate increases the willingness of affluent consumers to spend...

... be contacted at: nikbindavid@yahoo.com © Emerald Group Publishing Limited 2011 Service failures Corporate image Consumer behaviour No matter how excellent the service a company delivers, every company still makes mistakes in meeting the expectations of today's customers, who tend...

... in the parlour itself or purchased as gifts. © Emerald Group Publishing Limited 2010 Research Exports Consumer behaviour Imports The agriculture sector has contributed significantly to the growth and development of the Malaysian economy hence, it is appropriate for the agriculture...

... and the increasing penetration of the internet technology in all areas of human activity, combined with significant developments on the socio‐economic, political and demographic landscape have been continuously transforming the market dynamics and the consumer behavior over the last fifteen years. The changing...

... Communication management Purchasing Consumer behaviour Alignment At the very heart of business strategy is the relationship between the company and its customer. The active core that allows the company to transmit its value to its customer is through communications. Communications are so fundamental...